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Hoiana Shores Golf Club and CMAA Launch Management Programme in Vietnam

The Business Management Institute Asia Pacific will deliver management training in Vietnam from 2026 to 2028. This initiative aims to elevate operational standards and leadership capabilities across local golf clubs.

By Anita Rahman1 September 20262 min read
Photo: Vivu Vietnam / Unsplash

New Management Training Programme Commences

Hoiana Shores Golf Club has initiated a partnership with the Club Management Association of America (CMAA). This collaboration introduces the Business Management Institute (BMI) Asia Pacific programme to Vietnam. The programme aims to enhance operational standards and develop leadership skills within golf clubs.

It will deliver specialised training modules over a three-year period. The instruction is scheduled to run from 2026 through to 2028. The Asian Golf Industry Federation reported these details concerning the new initiative. This move shows a focused effort to professionalise golf club operations.

Comprehensive Curriculum for Club Operations

The BMI Asia Pacific programme encompasses five distinct training modules. These modules are designed to cover essential aspects of golf club management. Key areas of instruction include general management principles and leadership development. The curriculum also addresses sports and recreation management, alongside food and beverage services.

The overarching objective is to strengthen management capabilities. It also seeks to align practices within Vietnamese golf clubs with international benchmarks. This structured approach helps cultivate future leaders for the industry.

Hoiana Shores' Commitment to Global Standards

Hoiana Shores Golf Club has a history of adopting international standards. The club previously earned dual GEO certifications. This made it the first golf club globally to achieve such recognition. These certifications acknowledge the club’s dedication to environmental golf management. They also confirm its commitment to sustainable golf development practices.

By focusing on management capabilities, service quality, and environmental responsibility, Hoiana Shores demonstrates a thorough development strategy. This strategy embeds international standards across both its operational and environmental efforts.

Implications for Vietnam’s Growing Golf Sector

This partnership reveals a growing emphasis among Vietnamese golf clubs. They are focusing on developing professional teams and strengthening management standards. Vietnam continues to establish itself as a significant golf destination in the region. Therefore, investment in personnel and service quality becomes increasingly important.

Elevating operational standards will also play a crucial role. These efforts will directly improve the visits of travelling golfers. They will also strengthen the international competitiveness of Vietnam’s golf industry. This initiative supports the country's broader golf tourism ambitions.

Future Outlook for Golfers and Operators

Golfers planning trips to Vietnam can anticipate improved service quality at clubs participating in this programme. Club operators across Vietnam gain access to structured professional development, which could lead to more efficient and consistent operations. This initiative sets a clear benchmark for management practices, potentially influencing other clubs regionally.

The programme's effectiveness and its tangible impact on club operations and golfer satisfaction will become evident as it progresses towards its conclusion in 2028.

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